01General
ParcelMood.ai is an online platform owned and operated by ADS Delivery OOD, a company incorporated under the laws of Bulgaria, company number 208549000, with its registered office at 192A Cherni Vrah Blvd., 1407 Sofia, Bulgaria ("ADS", "we", "us" or "our").
ParcelMood.ai is a business-to-business software-as-a-service platform for online stores and other approved business clients. It turns a store's shipments into branded, personal tracking pages for its buyers (the "Platform" or "ParcelMood").
These General Terms of Service for Business Clients (the "Business Terms") form a legally binding agreement between ADS and the business or legal entity represented by the person registering the account (the "Store" or "you") regarding access to and use of the Platform.
By registering a Store account, the registering person represents that they are legally authorised to act on behalf of the Store. As part of registration, the Store accepts these Business Terms and the Data Processing Agreement, each by its own confirmation.
ParcelMood is a business service. The Store confirms that it uses the Platform for its trade, business or profession and not as a consumer.
02Account registration and authentication
To use the Platform, the Store creates a business account with an email address associated with the Store. ADS issues a Store Access Code for that email. Where offered, members may also sign in with Google or Apple using an email address that already belongs to the Store's account.
The Store may give authorised personnel access to its account through the roles made available by the Platform. The Store decides who is authorised, assigns permissions and removes access when it is no longer required.
The Store and its authorised personnel keep all credentials and access codes confidential and are responsible for activity carried out through the Store account. The Store must notify ADS promptly at the address in Section 19 if it becomes aware of unauthorised access, loss or disclosure of credentials, or any other security incident affecting its account.
The Store provides accurate and current business information and keeps it updated. ADS may request reasonable information to verify the Store or the authority of a person acting on its behalf. Pilot access may require an invitation.
03Description of the service
Depending on the applicable plan and the features enabled for the Store, the Platform may provide:
- a branded tracking page for each shipment, with four journey moments (Locked in, On the move, Almost there, Here), pre-created films and the buyer's product;
- carrier status updates for shipments sent with a tracking number, where tracking is enabled;
- automated background removal and trimming of the Store's logo and product photos;
- display of a coupon or offer the Store created in its own shop, and a gift code for the buyer's friends;
- a link the buyer may share with friends, who can answer one question in one tap without an account;
- a short story video the buyer can make on their own device and choose to post;
- counts such as pages sent, opened and answered.
The Store sends each tracking page link to its buyer through its own channels. Buyers and their friends use tracking and friend pages without an account. Their use is subject to the ParcelMood Terms of Use and the Privacy Policy. End users must be at least 16 years old; where prompted, they confirm this themselves, and ADS does not independently verify an end user's age.
04Plans, pilot and usage
Access may be offered through (i) a free pilot, (ii) a paid subscription plan or (iii) a custom written arrangement.
A pilot is free for its stated period and allowance, shown in the dashboard (currently 21 days, with 300 tracking pages and 200 cut-outs for the whole pilot). Reaching an allowance, or the end of the pilot, may stop the creation of new tracking pages or cut-outs until the allowance resets or the Store enters into a paid plan. A pilot does not convert into a paid subscription unless the Store expressly accepts a paid plan and its billing terms.
The fees, billing period, included allowances, any overage rate, enabled features and payment terms of a paid plan are presented to the Store in the plan cards in the dashboard (My account), plan materials, order form or checkout before the Store enters into it. If those plan-specific terms conflict with these Business Terms on a commercial matter, the plan-specific terms prevail for that matter.
Usage is measured by the number of tracking pages created during the monthly usage period, and by any further limits described in the plan. No overage is charged on a pilot unless agreed in writing.
Taking part in a pilot does not by itself grant the Store any special status, founding or locked pricing. Any such arrangement applies only where ADS has approved it in writing, with its scope, limits, price, duration and termination consequences.
Plans are set by ADS on its systems. A plan is never changed by a request made from a browser.
05Store responsibilities
The Store is responsible for all content, branding, settings and messages that it or its personnel provide or configure through the Platform, including:
- the Store's name, logo, colours, product photos, website and destination links;
- coupons, offers, gift codes and their terms, eligibility and redemption, which the Store creates and honours in its own shop;
- product, availability, pricing, fulfilment and customer-support information;
- the accuracy, lawfulness and non-misleading nature of all Store-provided claims; and
- all rights, permissions and authorisations needed for the materials it provides.
The Store is responsible for the buyer information it enters or transmits to ADS (such as a first name, order reference, product, tracking number and, where its shop supplies them, the delivery city, region and country), for having a lawful basis to do so, for informing its buyers as the law requires, and for sending tracking page links lawfully through its own channels. The Store must not submit a buyer's full name, contact details, street address or any special categories of personal data.
The Store complies with all laws that apply to its business and communications, including privacy, electronic-marketing, advertising and consumer-protection law.
Use of the Platform creates no contract between ADS and the Store's buyers for goods or services. ADS is not a party to the Store's sale, shipment, delivery, refund, return, warranty or customer-service relationship and does not assume the Store's commercial or consumer-law obligations.
06No shipping or delivery services
Where tracking is enabled and the Store adds a tracking number, ADS sends that tracking number and the carrier to a third-party tracking provider and displays the shipment status it returns. Such information originates from the carrier and its provider and may be delayed, incomplete, unavailable or inaccurate. ADS does not verify or guarantee its accuracy, completeness, availability or timing.
Where the Platform shows an estimated delivery day, it is a statistical estimate made from carrier data and the Store's past deliveries, shown with its window and confidence. It is not a promise or guarantee of delivery by ADS, the carrier or the Store.
The four journey moments, films and scenes are illustrative customer-engagement experiences. They are not official carrier status labels, shipment records, proof of delivery or a guaranteed delivery date, and must not be presented as such. Where a moment is set by the Store by hand, it reflects the Store's choice and not carrier data.
ParcelMood does not arrange, handle, transport, insure or deliver shipments and does not provide shipping, logistics, courier or carrier services. ADS does not control delivery timing, carrier performance or delivery outcomes.
07Images and automated processing
When the Store uploads a logo or product photo, the Platform sends the image to a third-party image-processing provider that separates the subject from its background, then trims the result. A transparent image may be kept as uploaded without that step. The Platform then places the result into its pre-created films and scenes.
Scenes, effects and journey moments are stylised and may be imperfect. They are not statements about a product's authenticity, characteristics, ownership, stock or brand affiliation.
ADS does not use Store content, buyer data or generated outputs to train artificial-intelligence models.
The storage and retention of uploaded images, cut-outs and related data are described in the Privacy Policy.
08Intellectual property
All rights in the Platform, including its software, films, scenes, templates, designs, the ParcelMood name and logo, are owned by ADS or its licensors. ADS grants the Store a limited, non-exclusive, non-transferable right to use the Platform for its business during the applicable pilot, subscription or other agreed period.
The Store must not copy, reverse engineer, scrape or access the Platform by unauthorised automated means, remove proprietary notices, use the Platform to build a competing service, or use the ParcelMood name or branding in a way that suggests affiliation, sponsorship or authorisation.
The Store keeps all rights in its name, logo and materials. It grants ADS a limited, non-exclusive, worldwide, royalty-free licence to host, process, cut out, adapt, display and transmit them only as needed to operate the Platform. This includes showing them on the tracking and friend pages the Store's buyers open and share, in the link previews of those pages, and in the story videos buyers make on their own devices and choose to post.
The Store may upload only its own name, logo and branding. It must not use a third-party brand logo as its own branding unless it holds the necessary rights. A brand name or logo that appears naturally on a product in a product photo is not affected by this restriction. The Store will compensate ADS for claims by third parties that Store materials infringe their rights.
Unless expressly stated otherwise, ADS and ParcelMood are not affiliated with, sponsored or endorsed by any brand whose products appear on the Platform.
09Content rules
The Store must not upload, configure, display or send through the Platform any content that:
- is hateful, discriminatory, threatening, harassing, vulgar or unlawful;
- contains sexualised content, nudity or references to adult products or services;
- depicts or promotes illegal products, services or activities;
- shows people or faces instead of the product, or contains identity documents, payment cards, addresses or other personal or confidential information;
- infringes intellectual-property, privacy, publicity or other third-party rights; or
- is deceptive, impersonating, misleading or otherwise contrary to these Business Terms.
The Platform must not be used to send pages to people with whom the Store has no customer relationship, or for unsolicited marketing, or to probe, overload or circumvent its security or limits.
ADS does not routinely review every item. Where reasonably necessary for safety, legal compliance, platform integrity, a valid rights-holder complaint or a policy breach, ADS may remove or disable content and restrict, suspend or terminate access. Content and rights concerns may be reported to the address in Section 19.
10Data processing
ADS processes information as necessary to create and administer Store accounts, operate and secure the Platform, provide the enabled features, manage billing and support, and meet safety and legal requirements.
ADS processes Store-account, security, fraud-prevention, support, billing and legal-compliance information for its own business administration as controller, as described in the Privacy Policy. Where friends answer a buyer's question on a friend page, ADS processes that information as controller.
11Payments, billing and cancellation
For a paid plan, the price, billing period, included allowances, any overage charges, taxes and payment terms are disclosed before purchase. Payments may be processed by a third-party payment provider, which the Store authorises to charge its accepted payment method for the amounts it agreed.
A recurring subscription renews for successive billing periods unless cancelled through the method made available by ADS. Cancellation takes effect at the end of the current paid period; paid features remain available until then. Cancellation does not by itself delete the Store account or its data.
If a payment fails, ADS may notify the Store and allow a three-day grace period, unless the plan terms or the law provide otherwise. If payment remains outstanding, ADS may restrict paid features or move the account to a restricted state.
Except where required by law or agreed in writing, fees paid are non-refundable. ADS may at its discretion give a refund, service credit or extension for continuous or repeated material interruptions. Taxes are charged as the law requires.
12Service availability and changes to features
The Platform is provided on an "as available" basis. ADS does not guarantee that the Platform or any feature will be uninterrupted, error-free or permanently available. Availability may be affected by maintenance, security measures, technical failures, third-party services, connectivity or events outside ADS's reasonable control. ADS uses reasonable efforts to maintain the core service and address material interruptions.
ADS may update, improve, replace, restrict or discontinue features for security, performance, compliance or product reasons. Where reasonably practicable, ADS gives advance notice of a change that significantly reduces a core paid feature.
Unless a plan or written agreement says so, ADS gives no guaranteed uptime and no automatic right to a service credit, extension or refund.
13Third-party services
The Platform relies on third-party providers for hosting, storage, image processing, carrier tracking, authentication, email and other technical services. ADS may change providers, subject to its data-protection obligations and the notice described in the Data Processing Agreement.
Third-party services may become unavailable, delayed, inaccurate or discontinued and are subject to their own terms. ADS does not control them and is not responsible for their failures, but uses reasonable efforts to address material interruptions affecting the core service.
14Limitation of liability
To the maximum extent permitted by applicable law, ADS is not liable for any indirect, incidental, special, punitive or consequential loss, or for loss of profit, revenue, goodwill, anticipated savings, business opportunity or data, arising from or relating to the Platform or these Business Terms.
Without limiting Section 6, ADS does not guarantee and is not liable for:
- shipment, delivery, carrier performance, delivery timing or the accuracy of tracking information;
- the availability, validity or redemption of Store offers, coupons or gift codes;
- the Store's products, sales, customer disputes, refunds, returns or warranties;
- how pages, previews or videos appear or perform on social-media, messaging or other external platforms;
- reach, engagement, conversions, revenue or other commercial results; or
- interruptions or failures caused by third-party services or circumstances outside ADS's reasonable control.
To the maximum extent permitted by applicable law, the total aggregate liability of ADS arising out of or relating to the Platform and these Business Terms will not exceed the fees paid by the Store to ADS during the three months immediately preceding the event giving rise to the claim. Where no fees became payable for those three months, including during a free pilot, the cap is an amount equal to three months' fees for ADS's then-current standard subscription plan, or EUR 300 where no standard plan price has been published.
Nothing in these Business Terms limits liability that cannot be limited under applicable law.
15Changes, suspension and termination
ADS may update these Business Terms. Material changes are communicated through the Store account, by email or by another reasonable method, at least 14 days before they take effect, stating the effective date. Continued use after that date constitutes acceptance where the law permits; where express acceptance is legally required, ADS will ask for it separately.
ADS may restrict, suspend or terminate a Store's access where reasonably necessary because of:
- a material breach of these Business Terms;
- non-payment;
- a security risk;
- suspected fraud, misuse or prohibited content;
- a legal or regulatory requirement;
- a valid rights-holder complaint; or
- conduct that threatens the Platform, ADS, other Stores or end users.
Where appropriate and legally permitted, ADS gives notice and a reasonable opportunity to remedy before acting. Immediate action may be taken where needed for security, legal compliance or the prevention of harm, fraud or misuse.
The Store may close its account at any time by writing to legal@parcelmood.ai. After a valid closure request, ADS deletes or anonymises the Store's account data, content and buyer data from its active systems within 30 days, except what must or may lawfully be kept for legal, tax, accounting, security, fraud-prevention or dispute purposes. Residual copies in technical backups or logs are handled under the Privacy Policy and applicable law.
Termination does not affect accrued payment obligations, rights or remedies, or provisions that by their nature survive termination.
16Governing law and jurisdiction
These Business Terms are governed by the laws of the Republic of Bulgaria, without regard to conflict-of-law principles.
Any dispute arising out of or relating to these Business Terms or the Platform is subject to the exclusive jurisdiction of the competent courts in Bulgaria, except where mandatory applicable law requires otherwise.
17Force majeure
ADS is not liable for any delay or failure to perform caused by events beyond its reasonable control, including natural disasters, war, civil unrest, government action, infrastructure or utility failures, internet outages, cyber incidents, labour disputes, and failures of subcontractors or third-party services. ADS uses reasonable efforts to mitigate the effects of such an event and restore the service.
18General
These Business Terms, the Data Processing Agreement and any plan-specific terms or order form are the whole agreement between ADS and the Store about ParcelMood. For data protection matters, the Data Processing Agreement prevails.
If a provision is found invalid or unenforceable, the rest remains in force. A failure to enforce a right is not a waiver of it.
The Store may not assign or transfer this agreement without ADS's prior written consent. ADS may transfer it to an affiliate or to a successor of the ParcelMood business and will inform the Store.
19Contact and notices
Questions, support requests, content reports and rights-holder complaints: legal@parcelmood.ai. Privacy matters: privacy@parcelmood.ai.
Formal notices to ADS Delivery OOD may be sent to legal@parcelmood.ai or to its registered office at 192A Cherni Vrah Blvd., 1407 Sofia, Bulgaria.
ADS may send notices to the Store through the email address of the Store's account owner, through the dashboard or by another reasonable method. The Store keeps its contact information accurate and current.